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Number Update — CNAM Display Name (US Number only)
Number Update — CNAM Display Name (US Number only)
Hannah Chun avatar
Written by Hannah Chun
Updated over a week ago

What is CNAM?

CNAM stands for Caller ID Name. In the United States public telephone network, CNAM is a feature that identifies an incoming caller by a personal or business name associated with the originating phone number. This means your customers will know who's calling them before they even pick up the phone. It's a powerful way to improve your brand's professionalism and trustworthiness.

NOTE: Please note that this feature is only available to customers whose business profile has been registered and who are using a US number.

How to Register Your CNAM?

Registering your CNAM is a straightforward process. After securing your US number, a CNAM box will pop up at the top of the number list. Fill it out, and you're good to go!

Once you've submitted your CNAM, it will undergo a review process. You can check the status of your CNAM review by looking at the CNAM REGISTRY section. The statuses you might see include: Approved, In Review, or Rejected.

What if My CNAM is Rejected?

Rejection can occur for various reasons. If your CNAM application has been rejected and you want to understand why, feel free to reach out to our live chat support for clarification. Furthermore, you can modify the rejected CNAM and resubmit it for approval. Make the necessary changes, and click the 'resubmit' button.

Important Points to Remember

1. Propagation time

Once your CNAM is approved, it may take 48-72 hours for the display name to propagate to all carriers in the United States. Please keep this in mind. If your status is under pending longer than 3days, please reach out to support.

2. CNAM Display Name Settings

Remember, the CNAM display name will only appear on devices if it is enabled by the subscriber.

3. Landlines

For landline users, the CNAM feature is enabled by default.

4. Mobile Devices

On mobile devices, the situation is a bit different. Some carriers offer this feature for free, but others require you to download their smartphone app and pay a nominal fee of $3 per month.

Mobile Network

Smartphone App

Verizon

AT&T

T-Mobile

Sprint

We are thrilled to provide you with this new feature that we believe will enhance your business communication. Our team is always on standby to assist with any queries you might have regarding CNAM registration. So don't hesitate to reach out!

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