Business Verification Issues
EIN details don’t exactly match the business name, address, or legal entity type in public records.
Inconsistent information across documents, website, and registration forms.
Website Compliance Gaps
Missing privacy policy, terms of service, or contact info.
Website not directly tied to the legal business (e.g., uses a parent company’s or unrelated domain).
Business Credibility Factors
Limited or no online presence.
No verifiable history of operations.
New or recently registered EIN with no track record.
Industry Risk Level
Certain industries (e.g., financial services, lead generation, crypto) are flagged as higher risk.
Use of purchased or third-party leads without clear opt-in proof.
How This Affects Carrier Approval
Carriers use the vetting score to determine trustworthiness and compliance risk.
A low score can trigger manual reviews, requests for additional documentation, or outright denial of the campaign registration.
The score impacts message throughput (lower score = fewer messages per second allowed).
If the score is too low, the carrier may reject the campaign entirely to avoid spam complaints and regulatory violations.